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9to5mac

9to5mac 47h ago 30°

AirTag’s best feature is now on Apple Watch, here’s how to set it up

Apple’s new AirTag comes with several improvements over the original model, one of which is that it expands AirTag’s best feature—Precision Finding—to the Apple Watch. Here’s how to set it up.
9to5mac 46h ago 23°

Apple Music is now free for 3 months for new users, details here

Considering switching from Spotify to Apple Music? Now might be the best time to do so, as new Apple Music users are being given 3 free months for a limited time. Here are the details.
9to5mac 42h ago 21°

Here’s how to listen live to Apple’s Q1 2026 earnings call

Later today, Apple will release its Q1 2026 earnings, which are expected to be the company’s best ever, per Tim Cook’s own expectations. Here’s how you can listen in live.
9to5mac 19h ago 20°

Apple loses more AI researchers, Siri exec to Google and Meta

A new report from Bloomberg today highlights the ongoing exodus from Apple’s artificial intelligence and Siri teams.
9to5mac 36h ago 18°

Here’s how people are using Apple Intelligence, according to Tim Cook

Tim Cook’s opening remarks on Apple’s fiscal Q1 2026 earnings call touched on how customers are using Apple Intelligence. Here’s what he said.
9to5mac 38h ago 18°

Apple ‘looking at a range of options’ to make up for skyrocketing memory prices

While the current worldwide memory constraints had minimal impact on Apple’s Q1 2026, the company expects Q2 to be a very different story. Here are the details.
9to5mac 43h ago 18°

Apple won’t sell you its in-store display accessories, but you can buy them here

Have you ever wished you could buy the stand or charger used to display the iPhone and other products inside Apple Stores? A website called AppleUnsold might be the best way to do that.
9to5mac 18h ago 17°

New EFF campaign urges Apple and other tech companies to ‘Encrypt It Already’

The Electronic Frontier Foundation (EFF) is out with a new campaign that presses tech companies to move faster to protect user data through end-to-end encryption, and stronger defaults and privacy settings. Here are the details.
9to5mac 25h ago 16°

Apple discontinues iPhone Upgrade Program in the UK

Apple has discontinued the iPhone Upgraded Program in the UK, according to changes made to its website.
9to5mac 18h ago 15°

Apple Wallet adds time-saving iOS 26 credit card feature, here’s how to use it

Apple’s Wallet app received a variety of great features in iOS 26, but one of my favorites is a convenient new way to manage and access credit cards. Here’s how to use it.
9to5mac 40h ago 15°

Apple reveals it has 2.5 billion active devices around the world

Apple just reported its best quarterly earnings ever, beating Wall Street expectations in large part due to “staggering” iPhone demand. Alongside its earnings report, the company has revealed it now has 2.5 billion active devices in use around the world.
9to5mac 45h ago 14°

Hands-on: This tiny MagSafe controller brings real buttons and a retro feel to your iPhone

Some of my earliest memories go back to the late 90s when the Game Boy Color launched. I remember being six or seven years old, walking into a store with my dad to pick up a Game Boy Color and a copy of Pokémon Blue. I spent countless hours playing that Game Boy, and looking back, it played a major role in sparking the tech interest I still carry today. Fast forward to 2026, and mobile gaming has evolved in ways we could not have imagined back then.
9to5mac 44h ago 14°

Apple acquires secretive Q․ai startup for $2 billion

Apple has acquired an Israeli-based AI startup called Q.ai, according to a new report from the Financial Times. The report says the deal is valued at close to $2 billion, making it one of Apple’s largest acquisitions ever.
9to5mac 17h ago 14°

iOS 26.2’s new Reminders feature is exactly what I’ve wanted for years

We’re getting close to the launch of iOS 26.3, but one of my favorite Apple features of late is a new Reminders addition in iOS 26.2 that has proven exactly what I’ve wanted for years.
9to5mac 16h ago 14°

As users look for TikTok alternatives, UpScrolled downloads surge on the App Store

Over the last few days, UpScrolled went from a relatively unknown app to the top of the App Store, as users flocked away from TikTok. Here are the details.
9to5mac 40h ago 14°

Apple reports record-breaking Q1 2026 earnings: $143.7 billion in revenue, up 16%

Apple just had its biggest fiscal quarter ever, delivering on the promise it made last October during the Q4 2025 earnings call.
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