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macrumors 30h ago 22°

Will the iPhone Air 2 Launch This Year? The Latest Report Says No

A second-generation iPhone Air is "not expected this year," according to a Nikkei Asia report today that cites people familiar with Apple's supply chain.
macrumors 28h ago 20°

What to Expect From Apple in February, Including Revamped Siri in Beta

Following a January that saw Apple release a new AirTag and the Creator Studio bundle of creative apps, it is now time to shift our attention to February.
macrumors 30h ago 18°

Best Apple Deals of the Week: AirPods Pro 3 Return to $199 Record Low Price, Plus AirTag 4-Pack at $69.99

Apple's AirPods Pro 3 returned to their all-time low price of $199.00 this week on Amazon, accompanied by other solid discounts like $60 off AirPods 4 with Active Noise Cancellation, $29 off AirTag 4-Pack, and a few deals across Anker and Nomad charging accessories.
macrumors 33h ago 16°

Apple Ends iPhone Upgrade Program in the UK

Apple has discontinued the iPhone Upgrade Program in the United Kingdom, moving to a more traditional financing system.
macrumors 30h ago 16°

The MacRumors Show: Apple Launches AirTag 2 and Creator Studio

On this week's episode of The MacRumors Show, we discuss Apple's newly launched AirTag 2 and Apple Creator Studio.
macrumors 49h ago 15°

Apple Called Out in New 'Encrypt It Already' Campaign

The non-profit Electronic Frontier Foundation (EFF) today launched an "Encrypt It Already" campaign that calls on tech companies such as Apple, Google, Meta, and others to implement or expand end-to-end encryption on their platforms.
macrumors 30h ago 15°

Apple Shares 2026 Chinese New Year Short Film Shot on iPhone 17 Pro

Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3.
macrumors 33h ago 14°

Apple's New Split iPhone Launch Strategy Corroborated in Latest Report

Apple's rumored plan to split its iPhone launch cycle beginning this year has gained additional credibility, with a new report from Nikkei Asia corroborating earlier claims from The Information, Bloomberg, and Apple analyst Ming-Chi Kuo.
macrumors 30h ago 14°

You Can Now Follow Apple Creator Studio on Instagram

Apple Creator Studio now has an official Instagram account, as spotted by Scott Buscemi.
macrumors 27h ago 13°

Apple Still Preparing Two New Versions of Siri as Some Employees Leave

In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri.
macrumors 33h ago 13°

Google Maps Now Lets You Chat With Gemini AI While Walking or Biking

Google Maps now lets you talk to Gemini while following walking or cycling directions. The latest update is an extension to the AI chatbot's existing conversational navigation feature in driving mode that rolled out in November.
macrumors 47h ago 12°

Apple Responds to Fast-Rising RAM and Storage Chip Prices

On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage prices in the supply chain.
macrumors 48h ago 11°

Apple CEO Tim Cook Says iPhone Demand Was 'Simply Staggering' Towards End of 2025

Apple today reported earnings results for the fourth quarter of the 2025 calendar year, including record-breaking $143.8 billion revenue that was up 16% year-over-year. These results were driven in part by exceptionally strong iPhone sales.
macrumors 32h ago 11°

Apple Teases 'Innovations That Have Never Been Seen Before' This Year

Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.
macrumors 31h ago 10°

Apple Explains How Gemini-Powered Siri Will Work

Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.
macrumors 29h ago 10°

Retail Accessories Apple Won't Sell You Now Available via New Site

A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
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