The meeting is now broken. Even if you were actually engaging with the attendees before, it’s over. You took a new medium and stuffed an old one into it, changed the dynamic and ruined it. Zoom is a device that eliminates physical distance and enables a synchronized conversation. Interactions in real time.

Even though it’s invisible, easily transported and weightless, software used to stick around. It took years to architect and build a complex bit of software, and thousands of people to help maintain it. Even a complex website could be seen as a durable technical asset.