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macrumors

macrumors 32h ago 22°

Will the iPhone Air 2 Launch This Year? The Latest Report Says No

A second-generation iPhone Air is "not expected this year," according to a Nikkei Asia report today that cites people familiar with Apple's supply chain.
macrumors 29h ago 20°

What to Expect From Apple in February, Including Revamped Siri in Beta

Following a January that saw Apple release a new AirTag and the Creator Studio bundle of creative apps, it is now time to shift our attention to February.
macrumors 32h ago 18°

Best Apple Deals of the Week: AirPods Pro 3 Return to $199 Record Low Price, Plus AirTag 4-Pack at $69.99

Apple's AirPods Pro 3 returned to their all-time low price of $199.00 this week on Amazon, accompanied by other solid discounts like $60 off AirPods 4 with Active Noise Cancellation, $29 off AirTag 4-Pack, and a few deals across Anker and Nomad charging accessories.
macrumors 31h ago 16°

The MacRumors Show: Apple Launches AirTag 2 and Creator Studio

On this week's episode of The MacRumors Show, we discuss Apple's newly launched AirTag 2 and Apple Creator Studio.
macrumors 34h ago 16°

Apple Ends iPhone Upgrade Program in the UK

Apple has discontinued the iPhone Upgrade Program in the United Kingdom, moving to a more traditional financing system.
macrumors 31h ago 15°

Apple Shares 2026 Chinese New Year Short Film Shot on iPhone 17 Pro

Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3.
macrumors 31h ago 14°

You Can Now Follow Apple Creator Studio on Instagram

Apple Creator Studio now has an official Instagram account, as spotted by Scott Buscemi.
macrumors 35h ago 14°

Apple's New Split iPhone Launch Strategy Corroborated in Latest Report

Apple's rumored plan to split its iPhone launch cycle beginning this year has gained additional credibility, with a new report from Nikkei Asia corroborating earlier claims from The Information, Bloomberg, and Apple analyst Ming-Chi Kuo.
macrumors 28h ago 14°

Apple Still Preparing Two New Versions of Siri as Some Employees Leave

In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri.
macrumors 9h ago 13°

Top Stories: Apple Creator Studio, AirTag 2, and More

It was a busy week with Apple's first real launches of 2026, led by the release of the Creator Studio app bundle and the second-generation AirTag.
macrumors 34h ago 12°

Google Maps Now Lets You Chat With Gemini AI While Walking or Biking

Google Maps now lets you talk to Gemini while following walking or cycling directions. The latest update is an extension to the AI chatbot's existing conversational navigation feature in driving mode that rolled out in November.
macrumors 34h ago 11°

Apple Teases 'Innovations That Have Never Been Seen Before' This Year

Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.
macrumors 32h ago 10°

Apple Explains How Gemini-Powered Siri Will Work

Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.
macrumors 31h ago 10°

Retail Accessories Apple Won't Sell You Now Available via New Site

A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
macrumors 28h ago

New Siri: Apple Almost Chose a Different Partner Before Google Gemini

In a recent interview with the tech podcast TBPN, Bloomberg's Mark Gurman revealed that Apple was initially "going to rebuild Siri around Claude," the large language model and chatbot developed by the company Anthropic. In the end, though, Apple announced that it had decided to use Google's Gemini platform instead.
macrumors 9h ago

Apple Check Signed by Steve Jobs Sells for 4,800× Its Original Value

RR Auction has announced that an Apple check signed by the company's co-founders Steve Jobs and Steve Wozniak fetched a whopping $2.4 million at auction this week. The check was for $500, meaning that it sold for 4,800× its original value.